Scaling via AI

An overview of how I used AI in my day-to-day

Year
2026

Brand
Oddin.gg

The Brief

Like just about every tech company, leadership at Oddin.gg—and employees like myself—are asking, “How can we use AI to work smarter and more efficiently?”

As a content strategist, my first thought is: AI can help me create content faster, but it also has to differentiate Oddin.gg.

A few obvious use cases sprang to mind:

  1. Blog creation

  2. Localization

  3. Brand mentions

  4. Repurposing content

All of the above needed to be consistent, repeatable, and high quality.

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My Role

As the content strategist, I designed and built the system end-to-end:

  • The workflow architecture

  • The codified brand voice and editorial standards it runs on

  • The quality gates that decide what reaches a human editor

  • Then tested and optimized the engines on the live site

Strategic Decisions

  1. It had to be a system, not a prompt. One-off prompting leads to inconsistent content—a different voice, a different style, and risks missing out on the opportunity to differentiate the brand. I built a reusable Claude skill—a workflow the AI follows when keywords are used in the prompt. The process involved: extracting and fact-checking the source's verifiable claims, identifying angles through a five-field angle card (hook, tension, insight, proof, ask), checking for brand voice, then running a QA pass to guarantee a solid narrative.

  2. The angle card is the engine. An narrative with no tension is a summary. A claim with no proof is an opinion. The skill generates five candidate angles per article and checks the narrative to make sure it will resonate. That editorial judgment is encoded as rules the AI must satisfy, not vibes it might absorb.

  3. AI creates a draft; a human has the final say. Every run ends with a mandatory "for your review" handoff. This is where experience and subject matter expertise comes into play—confirming the AI tells are removed, that the language used reflects that used by our sales team and marketing assets, that it’s written with a clear understanding of the customer’s needs. And, that it’s written in a way that is engaging, and not merely a series of bullets.

Campaign Assets

Long-form Guide

This guide was the first asset created for this project. It was designed to be distributed by customer success to their accounts to encourage. It also found a home as a downloadable lead generation tool. 

See the full piece