From niche segments to detailed product pages, campaign pages and overarching MOFU pages, I love the challenge of understanding the user, the value and the language to drive interest and conversion. Here are a few of my favorite bits of work.
Nurture content: Scale and streamline your Glampsite
Following a gated thought-leadership guide, users who downloaded the content received a follow-up email with this content to move them through the funnel.
Report: Get Ready for the Growth of Glamping
To capitalize on the trend of glamping at the height of the Covid pandemic, we created this guide to help glampsite owners boost their businesses via modern tech solutions.
When I joined Oddin.gg, the company had been around for 8 years and the website had been active for 3 years. Still, it had a sum total of about 6 blog articles. Under my direction, we began to scale the blog content to optimize for SEO — using AI to help us move quickly. This article was initiated with AI, but edited by me for the human — and the Oddin.gg — touch. This quickly became one of our largest traffic driving pieces.