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Welcome to my content portfolio
Storytelling through the funnel
The below samples are intended to offer a brief look at how I think about content, words, and helping SaaS businesses connect with their target audiences.
Guide: Mews Kiosk - 6 creative uses for properties of all types
Check-in kiosks get a bad reputation. Hoteliers think they're just for low-budget properties geared towards Gen Zs. The truth is far from that. I wrote this guide to change the perception and boost adoption of kiosks by properties of all types.
Blog: Capturing actionable data: the Digital Product Checklist
Blog about new feature guided by SEO keywords to attract new prospects
Nurture content: Scale and streamline your glampsite
Following a gated thought leadership guide, users who downloaded the content received a follow up email with this content to move them through the funnel
Report: Get Ready for the Growth of Glamping
To capitalize on the trend of glamping at the height of the Covid pandemic, we created this guide to help glampsite owners boost their businesses via modern tech solutions.
Website: Mews.com
Mews.com was ripe for a relaunch of the website. It needed a clear brand narrative, customer first value-statements, and a user flow that enabled prospects to see themselves in the solution.
I led the entire project - from the messaging framework to the writing of the copy for all product and solution pages.
I led the entire project - from the messaging framework to the writing of the copy for all product and solution pages.
Product page: SurveyMonkey Genius
In the early days of AI and Machine Learning software, SurveyMonkey was going to market with a new AI-powered solution to improve survey creation. By working with product owners, I created the story of the functionalty which served as the source of truth as part of the launch SurveyMonkey Genius.
Customer story: Gaming security
Success story from a customer of a gaming cybersecurity platform.
Product sheet: Connected Health cybersecurity solutions
Product sheet to explain a new connected health solution for medical technology; target persona: IT/Engineers
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