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Welcome to my portfolio
The below samples are intended to offer a brief look at how I think about the role of a grounded navigator who focuses on systems thinking and change architecture.

Website: Mews.com
Mews.com was ripe for a relaunch of the website. It needed clear brand positioning, value-statements and a user flow that enabled prospects to see that we solved their unique needs.
I led the entire project - from the messaging framework to the writing of the copy for all product and solution pages.
I led the entire project - from the messaging framework to the writing of the copy for all product and solution pages.

Product page: SurveyMonkey Genius
In the early days of AI and Machine Learning software, SurveyMonkey was launching a new feature to improve survey creation. By working with product owners, I created the messaging for this page as part of the GTM launch SurveyMonkey Genius.

Report: Get Ready for the Growth of Glamping
To capitalize on the trend of glamping at the height of the Covid pandemic, we created this guide to help glampsite owners boost their businesses via modern tech solutions.

Nurture content: Scale and streamline your glampsite
Following a gated thought leadership guide, users who downloaded the content received a follow up email with this content to move them through the funnel

Guide: Mews Kiosk - 6 creative uses for properties of all types
Check-in kiosks get a bad reputation. Hoteliers think they're just for low-budget properties geared towards Gen Zs. The truth is far from that. I wrote this guide to change the perception and boost adoption of kiosks by properties of all types.

Blog: Capturing actionable data: the Digital Product Checklist
Blog about new feature guided by SEO keywords to attract new prospects

Customer story: Gaming security
Success story from a customer of a gaming cybersecurity platform.

Product sheet: Connected Health cybersecurity solutions
Product sheet to explain a new connected health solution for medical technology; target persona: IT/Engineers
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