About me
I’m the person you call when words have lost their meaning.
In my 20 years of experience, I've found that companies don't usually need 'more' content, they need better structure.
I work as a Restorative Strategist, which is a fancy way of saying I find the logic gaps in your business and fix them before I ever pick up a pen.
My goal is Strategic Finality: giving you a finished, grounded plan so you can finally stop worrying about the 'mess' and start moving forward."
The glossary of me
What it means to be a Restorative Strategist who aims for strategic finality and finds joy in giving new life to the musty, messy and light on meaning situations.
1 / Restorative Strategist
My favorite part of any job isn't starting from a blank page, it’s walking into a messy situation and making it sparkle. The descriptor "Restorative Strategist" refers to taking something erratic and restoring the logic that was lost – or never formed – during a time of rapid growth.
2 / Strategic Finality
In place of creating 'endless drafts' and the eternal review cycle, I aim for "Strategic Finality". That means doing the heavy thinking upfront so that the final product feels like a solid piece of marble: it’s finished, it’s right, and we don't have to spend more time discussing it.
3 / "Musty" and "Messy" and "Light-on-meaning"
These terms are not uncommon to high-growth SaaS companies. As often happens, the original branding and messaging is created at an early phase and by someone other than a content strategist. As the company grows, they rush to add more information. Suddenly you have a patchwork of words that say a lot of nothing. I come in and take the musty and messy and light-on-meaning and make them fresh, structured, and valuable.
Why work with me?
Because complexity is the enemy of conversion.
My approach is forensic. I combine user research and data-driven insights to strip away the 'noise' that high-growth environments inevitably create.
​
-
Diagnose: Identifying why a value proposition is falling flat or why a GTM strategy feels erratic.
​
-
Architect: Designing the logic and frameworks that ensure mission-critical clarity.
​
-
Finalize: Delivering high-impact content that feels like 'cold, smooth marble' – definitive, structured, and enduring.
What drives me
Gallup Strengthsfinder
1. Restorative: I don't just fix symptoms; I resolve the root cause of narrative friction. 2. Learner: Like the name says, I love to learn, which is what I love about marketing strategy. 3. Signficance: Moving the business, process, and strategy forward: they're what drive me.
My Sparketype
Primary Sparketype - Scientist: I see every marketing challenge as a puzzle to be solved through logic and structure. Shadow Sparketype - Maven: Is there a product to explain, a value to communicate, a customer need to uncover, let me at it and I won't give up until I have the information I need.
Beyond the Office
I am a coffee lover, and not for the caffeine alone. I'm intrigued by the science of the slow pour. To me, it’s a metaphor for my work: it requires patience, a deep understanding of the mechanics, and a focus on the essential to produce the perfect result. Whether I'm brewing coffee or creating a scalable structure for success, I believe in the power of a deliberate, grounded process.