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PayPal "Magic Button"

In an effort to simplify the process of linking a checking account to a PayPal account, design, product, and engineering worked together with a third party software solution to create the “Magic Button.” This allowed users to log in with their bank SSO to easily link their account.

Project Details

Challenges

  • Lack of alignment on priority of messaging ​

  • Confusing message with limited value to user ​

  • Required mobile experience

Solutions

  • Worked with PM to understand history of project as well as other related stakeholders/PMs​

  • ”Make to learn” approach applied in user lab​

  • Focus on key instructions and user needs​

Impact

  • Improved response in user lab

  • Successful launch of product

Product flow

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