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PayPal Goals
A new product targeted to the unbanked and underbanked population intended to provide PayPal users a way to manage their finances on PayPal’s platform with goals, direct deposit, and a PayPal Cash Card.
Project Details
Challenges
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New product with a unique target audience (Unbanked, underbanked)
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Legal language restrictions
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Different opinions on the use of “goals vs Goals”
Solutions
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User research & empathy interviews
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Understand reasons for restrictions and reach compromise
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Conversations with PMs, provided rationale and brand guidelines for my recommendations
Results
Successful launch of product with buy-in and satisfaction from legal and PMs; product continues to grow and expand
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