top of page

PayPal Goals

A new product targeted to the unbanked and underbanked population intended to provide PayPal users a way to manage their finances on PayPal’s platform with goals, direct deposit, and a PayPal Cash Card.

Project Details

Challenges

  1. New product with a unique target audience (Unbanked, underbanked)​

  2. Legal language restrictions​

  3. Different opinions on the use of “goals vs Goals”

Solutions

  1. User research & empathy interviews​

  2. Understand reasons for restrictions and reach compromise​

  3. Conversations with PMs, provided rationale and brand guidelines for my recommendations​

Results

Successful launch of product with buy-in and satisfaction from legal and PMs; product continues to grow and expand​

bottom of page